Event Marketer

The only editorial listing of the event industry’s best fabrication partners  For the fabricators of the experiential marketing world, the days of waiting for clients to call are largely in the rearview mirror, with shops across the board seeing an exponential uptick in business, sometimes even requiring staffers to work nights and weekends. But after […]

In our 20th anniversary roundtable, we talk to the agencies that have been on the It List the longest In 2002, Event Marketer published the first-ever list of the top 100 experiential agencies in the industry, ultimately shining a spotlight on the people who were instrumental in transforming an up-and-coming marketing discipline from “party department” […]

Our annual special report on the Top 100 agencies serving the event marketing industry Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to. That led our editors […]

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire […]

The year’s best experiential marketing campaigns The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with […]