Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • The Modern Marketer’s Guide to Event Sustainability

    The event industry is the top waste offender, but it doesn’t have to be. Download this free guide to simple, reasonable and achievable ways to transform your event practice into a sustainable event practice. You’ll learn: Why budget savings is one of the long-term rewards of a sustainable event practice Key questions to ask to […]

  • Agency Leader Chats: Changes, Culture, Themes for the Year Ahead

    The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as […]

  • Q4: Event Industry People Moves, News, and Deals

    Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here.   Promotions & Hires Renée Austin has joined Civic Entertainment Group as managing director, head of growth. Austin’s 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Cheerful Twentyfirst has announced […]

  • Anniversary Stories: Get to Know Maureen Ryan Fable, 20-Year CEO at FIRST

    Over her 20-year tenure as the group ceo of FIRST, a global brand experience agency which creates global events leveraging content, creative, digital technology, management and delivery, and data and insights, Maureen Ryan Fable has leaned on a formula for success that involves creating opportunities for clients and employees, and executing on a variety of […]

  • 5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre

    In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. It’s a partnership and evolution for both companies, as the worlds of immersive theatre […]