Event Marketer

Shoppers at Taubman Centers will soon have a cool place to kick back. Sharp is bringing AQUOS Entertainment Lounges which will feature the high-definition TV from Sharp Electronics to 10 of Taubman’s centers. The partnership is Sharp’s first national alliance with a shopping center developer.
 
The lounges are an extension of a tour that Sharp brought to Taubman malls last year. The AQUOS Entertainment Lounge takes the concept to a new level becoming a more integrated part of the Taubman shopping experience.
 

Retailer L.L. Bean is taking the brand experience outside of its stores with plans to develop a 700-acre outdoor adventure center in Freeport ME about a mile from its flagship store. The company acknowledged preliminary plans after the Portland Press Herald obtained a confidential document to hotel development companies describing the project.
 
Plans call for a national recreation destination where visitors can hike bike fish or go kayaking as well as enjoy a meal and stay the night experiencing the L.L. Bean brand and its product offerings in an authentic setting.
 

New social networking site BarCardz.com takes on MySpace and Facebook by leveraging live events

Young people will tell you—MySpace and Facebook would be way cooler if it weren’t for spam unsolicited invites and pervs.

Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.
 

In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice cream trucks with fully restored and customized 1960s-era Volkswagen buses. The buses are designed to evoke the nostalgia of 1964—the year that SunnyD was introduced to the market.
 
 “The [brand] really comes to life with the new vintage vehicles ” Jennifer Cottle brand manager for SunnyD told Buzz.