Event Marketer

Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.
 

In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice cream trucks with fully restored and customized 1960s-era Volkswagen buses. The buses are designed to evoke the nostalgia of 1964—the year that SunnyD was introduced to the market.
 
 “The [brand] really comes to life with the new vintage vehicles ” Jennifer Cottle brand manager for SunnyD told Buzz.
 

After more than a year of legal wrangling MasterCard announced on June 21 that it will take a $90 million payout and walk away from its fight to win sponsorship rights for the 2010 and 2014 World Cup tournaments.
 

Telecommunications equipment manufacturer Tellabs entertained and engaged when it brought together some of the newest interactive technologies with the popular Nintendo Wii to draw attendees to its booth at this year’s NXTcomm in Chicago. NXTcomm which took place June 18-21 joins information and communications technology suppliers with communication and entertainment companies.
 

If it were an MTV reality show it could be called “Pimp My Dog’s Ride.” Del Monte’s Pup-Peroni dog snacks brand is partnering with Jeep and real “Pimp My Ride” auto customizers Galpin Auto Sports to give away a tricked-out one-of-a-kind 2008 Jeep Liberty. (Dog-friendly amenities include washable seats built-in water and kibble bowls a shower nozzle for paw washing and a Pup-Peroni dispenser.)