Event Marketer

31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as […]

Get a little closer with a selection of the It Listers with this annual showcase of some of the best experiential agencies and the MVPs driving them. Get their thoughts on the industry. See case studies of their work. And discover how they’re disrupting the landscape and racking up client wins amid an increasingly changing […]

Feel Something: Why Emotional Experiences Are The New Brand Standard At ASTOUND, we don’t just create brand moments. We engineer emotional experiences. Experiences that don’t just check a box or earn a glance, but move people. Shift perception and spark action. Because here’s the truth: people don’t make decisions based on logic. They make them […]

CAMPAIGN: Modelo x College Football Tailgates CLIENT: Modelo AGENCY: Cogent Modelo’s Full-Time Fan Domination: From Kickoff to Playoff Modelo partnered with Cogent to bring its “Full-Time Fans” platform to life across the 2024–2025 college football calendar. From the Vegas Kickoff Classic to regular season tailgates and Bowl Season through the CFP National Championship, Modelo showed […]

CAMPAIGN: House of Verizon CLIENT: Verizon AGENCY: 160over90 House of Verizon at Super Bowl LIX in New Orleans The Strategy: We locked in on making Verizon’s tech synonymous with unlocking the hottest ticket in town. We then uncovered key insights around NOLA being a true OG of Drop Culture and the NFL’s recent foray into […]