Author archive for Event Marketer
Field Report: NBA Jam Session
Houston’s NBA Jam Session drew more than 100 000 fans over five days to the George R. Brown Convention Center just a block away from the Toyota Center where the world’s best hoops players flashed their skills on Feb. 18 and 19. More than 300 staff and 1 500 volunteers made the Jam Session go...
Off Site from the NBA Jam Session: Volkswagen
About a mile away from the convention center Volkswagen engineered its own immersion to capitalize on All-Star Game fanfare. The automaker which is not an NBA sponsor took over a Tex-Mex restaurant and a parking lot across the street for the multifaceted VWIP Lounge. Here’s how it worked: Throughout All-Star weekend the eatery Cabo was...
Pilot Programs: Melitta Unwraps Euro Café In Philadelphia Rolls Sampling Effort
If a moveable European-style sidewalk café environment boosts sales in Philadelphia the concept could emerge as a bigger part of the marketing mix for Melitta USA. The coffee marketer the No. 5 premium brand last Saturday launched a six-week Euro Café Tour that will bring free java and pastries bistro tables and chairs and classical...
Legal Action: MasterCard Seeks Injunction Against FIFA
Two weeks after Visa announced a seven-year sponsorship of FIFA through 2014 the property's incumbent payment card partner MasterCard International is suing soccer's international governing body. The complaint filed in the U.S. District Court for the Southern District of New York seeks an injunction that would prevent FIFA from moving forward in the agreement with...