Event Marketer

The Event Marketing Measurement Association’s three-metric framework and verbatim survey questions are now free to download. The Event Marketing Measurement Association (EMMA, formerly EMMC) today announced the publication of its “Core Event Metrics and Survey Standards” guide. It’s first public release being made available for universal adoption across the event and experiential marketing industry. The […]

A new methodology is helping brands like IBM design for what matters most. When an industry standard doesn’t exist, create one. It’s the mentality of a growing number of top experiential brands and agency partners who are embracing portfolio-wide measurement strategies to better track the often-long-range ROI of live events. “It’s a fundamental gap for […]

The experiential marketing industry has always thrived on paradox—spectacle and intimacy, scale and spontaneity, the planned and the unexpected.

The pressure is on for event fabricators and exhibit builders as modern audiences demand not structures, but tangible, meaningful moments.

“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and a monster truck in its booth at RSAC, strolling onto the show floor with more than 100 preset meetings. Because with the right […]