Author archive for Event Marketer
May 2025: The Brief, Live! News and Trends Commentary
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and...
17 Candid Insights on Scaling Events Internationally in an Era of Economic Uncertainty
If you’re looking for a pop song to sum up the state of the event industry when it comes to globalization, there are a few solid choices. “It’s the End of the World as We Know It (and I Feel Fine),” by R.E.M. sums up the perpetual state of change event leaders operate in. “Everybody...
Watch: Minute Clinic at EMS 2025, featuring the Experiential in Color Mentorship Program
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.
An All-New Series: The Brief, Live! News and Trends Commentary
The editors of event marketer recap the top experiential trends and ideas from the month...