Anna Huddleston

Disney’s Spaceship Earth ride at Epcot has relaunched thanks to a new sponsor—Siemens the German conglomerate. The grand opening of the updated attraction took place earlier this month.

Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more perceived measurability—and therefore more dedicated budgets—than word-of-mouth and experiential marketing programs. That is until now.

As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.