Four Tips for Making the Most of Your Proprietary Event B-to-C Events Posted on November 24, 2016 by Kait Shea Tips from Corona’s Electric Beach Platform to HP’s Omen Challenge to help you create your best proprietary event yet It’s no secret that producing proprietary events and platforms… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Introducing the 2026 Experiential Marketing Summit Advisory Board IAAPA Expo 2025: Eight Exhibit Trends from the Business of Fun’s Show Floor Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con