B-to-C Events

How Tequila Cazadores Leverages the Mexican Calendar for Events in the U.S.

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Cazadores Kicks off Tequila Season with a 15-market Cinco de Mayo Program

For many Americans summer unofficially begins after Memorial Day. But for Bacardi’s Tequila Cazadores, summer begins with Cinco de Mayo and runs through Sept. 16, which is Mexican Independence Day. That…

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