Go Green and Go Hybrid B-to-C Events, B-to-B Events Posted on January 28, 2010 by Sonia Andresson-Nolasco “IF YOU BUILD IT THEY WILL COME.” Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture Special Report: The 2014 Experience Design Awards HBO’s In-world Immersion for ‘The Last of Us’ Wows Superfans How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees