Malibu Rum ‘Invades’ Summer with Concert Series - Event Marketer

Malibu Rum ‘Invades’ Summer with Concert Series - Event Marketer

Malibu Rum ‘Invades’ Summer with Concert Series

To connect with consumers and introduce them to its Caribbean rum drinks, Pernod Ricard’s Malibu brand from July 16 to September 1 is activating a 10-city Station Invasion Concert Tour. The invitation-only…
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