EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Watch: The Brief, Live! June 2025 News and Trends Commentary Watch: Minute Clinic at EMS 2025, featuring the Experiential in Color Mentorship Program SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More