EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM All Access: Event Marketing to Multiple Demographics Video Recap: The 2024 Experiential Marketing Summit Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together Cross-Pollinating B-to-B and B-to-C Events