Chevrolet Hoists Impala into Penthouse for Press Event

B-to-C Events, B-to-B Events
Posted on April 4, 2013 by Rachel Boucher

Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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