Cartoon Network is refreshing its six-year-old tour by changing its platform from Get Animated to the Move-It-Movement. The new tour and website (moveitmovement.com) offers activity stations and tips for families on how to combat childhood obesity through a healthy lifestyle. The 30-city tour kicked off on May 1 in Washington D.C. and will continue to visit local baseball and soccer games, community parks and festivals until its last stop on Aug. 3 in St. Louis.
“As much as we like to entertain with TV shows, we also want to get children moving,” Lee Blevins, director-consumer marketing at Cartoon Network, told Buzz. “We want to establish an authentic dialogue with kids and families so that they’ll continue to look to our on-air, digital or in-market [content] for the next cue of what they can do to get motivated and stay active.”
The scalable footprint can be as large as 10,000 square feet and features multiple activity and learning stations for the whole family, including the newest addition, the Skate Park Challenge, where BMX and skateboard experts show off their talents followed by an interactive safety and riding tips session. Other activities include the NBA/WNBA Fit Activity Zone where kids demo their fitness level through fitness games, like basketball, and the Soccer Shootout Challenge that allows participants to test their goal scoring skills.
To help spread its message Cartoon Network has partnered with several organizations like after school programs, the Boys & Girls Clubs of America and the President’s Council on Physical Fitness & Sports. In select markets it’s also bringing out local athletes to share more about their sports programs and how kids can join in. Agency: BFG Communications, New York City.