10 Brand Executives Weigh-in on the Value of Experiential Marketing

The Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events

B-to-C Events, B-to-B Events
Posted on April 27, 2020 by Kait Shea

In light of the pandemic, we’re revisiting some of our favorite soundbites on the value of the experiential discipline. As we all await the return of live events and pivot into digital, let’s…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
View all articles by Kait Shea →

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