trade show Archives - Event Marketer

Posts tagged with ‘trade show’

June 30, 2017

Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up...

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May 25, 2017

Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show

For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show”...

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