Tag: sports sponsorship
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B-to-C EventsPickleball Sponsorship: Four Tips for Engaging ‘Picklers’
Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a […]
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B-to-C EventsCoke Encourages Hoops Fans to ‘Battle for Possession’ with a Timed Obstacle Course at the Final Four
Even the world’s most recognized brands need an awareness lift when it comes to introducing new products or formulas. Such was the case for Coca-Cola as it headed into the 2023 NCAA Men’s and Women’s Final Four tournaments to spread the word and drive trial for its recently revamped Coke Zero Sugar and Powerade recipes. […]
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B-to-C EventsSports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.
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B-to-C EventsSports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball
Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple of years. The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport.
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B-to-C EventsAdidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup
A quick “FIFA World Cup” Google search returns link after link pertaining to the men’s competition—even as the women’s tournament of the same name, taking place this summer in New Zealand and Australia, is on the horizon. It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as […]