Tag: sports sponsorship

We bring you extensive, and exclusive, coverage of Super Bowl LVIII brand activations we toured around the city, from intimate concerts to celebrity watch parties to immersive booths in the Super Bowl Experience presented by Toyota.

As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology.

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA cmo Jonnie Cahill, being an advertising-led brand wasn’t enough. “That’s a […]

Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor Swift and Beyoncé add billions to the U.S. economy with record-breaking tours. Historic strikes upend Hollywood. Former military officials report the existence of non-human “biologics” at UFO crash sites… 2023’s most memorable moments sound more like a missing verse from […]

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift, but that’s another story). From the brands you’d expect to find on the field, like Bud Light […]