Tag: shoppable pop-up
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B-to-C EventsSeason’s Greetings: Inside Six Experiential Holiday Campaigns
It’s that time of year. You’ve likely checked your gift list twice, have had your Spotify Wrapped on repeat and are longingly eyeing the PTO countdown on your desk. But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. From curated pop-ups to […]
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B-to-C EventsWith Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year
WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff […]
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B-to-C EventsHow Fatherly Educated Kids and Supported Parents with an Interactive Holiday Pop-up
It’s “the most wonderful time of the year” for many consumers, but the holidays can be stressful for parents looking for suitable gifts for their children amid the hustle and bustle of the season. To alleviate that pain point, introduce its shoppable list feature and offer kids fun, educational programming, Fatherly created a pop-up dubbed […]
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B-to-C EventsShoppable Pop-up Roundup: Behr, Cheetos and Timberland Offer More than Merch
Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary, physical space that creates a “limited-time only” experience. Not just destinations for engagement, brands more and more are using pop-ups to release special collections, merchandise and to create customized experiences. Step inside six shoppable pop-ups that made […]