product launch Archives - Event Marketer

Posts tagged with ‘product launch’

April 3, 2018

Trolli Product Launch: James Harden, 10,000 Samples and Life-Sized Gummy Shoes

The partnership between Trolli and NBA icon James Harden has produced some pretty quirky live experiences in the past, and in February, the “weirdly awesome” candy brand and its star influencer were at it again with a clever launch campaign for Trolli’s latest product, Sour Brite Sneaks. Instead of introducing the sneaker-shaped gummies through a...

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January 24, 2017

Multi-user VR Drives the Launch of Jaguar’s New Electric Car

Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level....

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