Tag: mobile tour
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B-to-C EventsSpin Master Elevates Family-Friendly Events on the PAW Patrol Road Tour
There are typical family-friendly events, and then there’s Spin Master’s PAW Patrol Road Tour. The toymaker’s 13-market mobile tour has preschool-aged children across the country going wild for an immersive experience that brings to life the “PAW Patrol” animated series about a group of heroic dogs who protect the community. Equipped with a 120-foot by […]
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B-to-B EventsPurchasing Power Engages Clients with its First Experiential Tour
Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power […]
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B-to-C EventsHigh Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus
Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in […]
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B-to-C EventsSPAM Sizzles with a Fair and Festival Tiny House Tour
SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. At its first stop, the 9th Avenue International Food Festival in New […]
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B-to-C EventsAdult Swim’s Rickmobile is a Traveling Pop-Up Shop
Giving patient “Rick and Morty” fans a dose of their favorite series ahead of its long-awaited season three premiere later this summer, Adult Swim has launched an eye-catching mobile tour that functions as a traveling retail pop-up shop.