Tag: mobile tour

Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at […]

In the absence of trade shows and expos, some b-to-b brands might have pivoted their event programming to digital, but for Hussmann, a manufacturer of display merchandisers and commercial refrigeration systems, the only effective way to educate its customers on its products and technology was to show them in person. Enter: The Shop the Future […]

In the age of social distancing, engaging consumers from the safety of a vehicle, in one form or another, is one of the ways event marketers are getting experiential programming back on track. While some have relied on drive-in experiences that keep attendees inside their own cars, others have turned to nimble mobile tour vehicles […]

Fiskars offers a wide range of tools designed to help homeowners tackle DIY projects and around-the-house hacks. Showcasing the products in context is key, so the brand hit the road in June with a tiny home experience built for the creative consumer with partner Renegade Craft Fair, a curated marketplace of crafters and makers that […]

In the world of experiential, the Oscar Mayer Wienermobile is the OG. On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing vehicle for the hot dog, bacon and deli-meats brand. Six Wienermobiles are on the road across the country at any given […]