Tag: mobile marketing
-
B-to-C EventsBlindfolded Attendees Experience Netflix’s “Bird Box” Inside a Double-Decker Bus
Netflix’s Dec. 21 film “Bird Box” has permeated the cultural landscape with countless memes, a dangerous Bird Box challenge (which Netflix swiftly denounced on social media) and an astonishing announcement from the streaming platform that some 45 million accounts had watched the film in its first seven days. But long before the craze took hold, […]
-
B-to-C EventsVH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In
With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality series, “VH1 Beauty Bar.” To drive tune-in for the premiere on Feb. 28, the network parked the converted box truck in six […]
-
B-to-C EventsWilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football
It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since […]