Tag: guerrilla campaign
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B-to-C EventsGuerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue
To build awareness of its brand and draw attention to its first New York City-based location, German company Sixt Rent-a-Car, known for its cheeky advertising style in Europe, staged a guerilla marketing stunt in the Big Apple July 24 on Sixth Avenue. The brand playfully rebranded the high-traffic route “Sixt” Avenue for a day with […]
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B-to-C EventsKLM Touts its Friendly Service with a Pop-up and Street Campaign
In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and […]