Tag: festival sponsorship

As Alaska Airlines continues its evolution from a regional to a global carrier, and settles into its merger with Hawaiian Airlines, its experiential marketing strategy is gaining altitude.

A sold-out crowd of 150,000 music fans swarmed the grounds at NYC’s Flushing Meadows Corona Park from June 5-7 for the annual Governors Ball Music Festival, where performances by 60-plus artists, including headliners like Lorde and A$AP Rocky, captivated crowds across three stages. Add in cuisine from local hot spots and select Queens Night Market […]

This week’s hot topics in experiential marketing cover the Hidden Valley Ranch Tiny Restaurant, Juice Force Tankers and pop-up cathedrals.

If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest. It’s a sentiment that Band-Aid put to the test during the first two weekends of the Milwaukee, WI-based music festival as this year’s official bandage sponsor. As a relative newcomer to the festival scene, the brand wanted to make a […]

This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for Bytes and an experiential Dive-In Theater.