Posts tagged with ‘family-friendly’
Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords...
Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations
The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children...
How Fatherly Educated Kids and Supported Parents with an Interactive Holiday Pop-up
It’s “the most wonderful time of the year” for many consumers, but the holidays can be stressful for parents looking for suitable gifts for their children amid the hustle and bustle of the season. To alleviate that pain point, introduce its shoppable list feature and offer kids fun, educational programming, Fatherly created a pop-up dubbed...
Retail Blitz: Nickelodeon’s ‘Sunny Day’ Activation for Kids Hits Walmart Stores
To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon took a bright, interactive activation on tour that hit 50 Walmart stores May through August, where the products were being sold exclusively. The effort, a sales-driver and awareness play, kicked off at the Bentonville Film Festival May 1 in Bentonville,...