Archive

Tag: beach activation

  • Millennial Marketing and Events
    B-to-C Events

    10 Years of Data on Millennials and Causes: How Brands Fit In

    If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account […]

  • instagram_cannes-2019
    B-to-B Events

    Snapchat, Twitch and Adobe: More Branded Spaces at Cannes Lions

    Let us take you on a photo tour of the French Riviera, Cannes Lions-style. That’s right, we resisted the urge to take one million photos of the French Riviera’s magical blue waters and, instead, present to you the branded spaces we encountered during the Cannes Lions Festival of Creativity’s five-day run, June 17-21. While a […]

  • MTV Spring Break Makes a Comeback with an Experiential Marketing Twist
    B-to-C Events

    MTV Spring Break Makes a Comeback with an Experiential Marketing Twist

    Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool […]

  • How to Execute a Beach Activation
    B-to-C Events

    Four Ways to Execute a Beach Event Without Getting Burned

    When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of moving parts to be prepared for.