auto show Archives - Event Marketer

Posts tagged with ‘auto show’

March 1, 2018

Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show

To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian International Autoshow. The Mattel brand and producer of toy cars and tracks took over the seventh floor of the Metro Toronto Convention Center, Feb....

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June 1, 2017

Auto Shows: Six Lessons on Design, Engagement, Technology and Storytelling

The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with...

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January 24, 2017

Multi-user VR Drives the Launch of Jaguar’s New Electric Car

Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level....

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