Tag: american express
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B-to-C Events
American Express Aces the 2018 US Open with AR, Lounges and a Wearable
Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express Fan Experience. For 25 years, the financial services giant has partnered with the USTA to deliver exclusive cardmember benefits and […]
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B-to-C Events
Venue Inspiration: Inside Five Unique Activation Settings
Many of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores.
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B-to-C Events
Inside Panorama 2018: Digital Art, Gaming and Glitter
Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial […]
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B-to-C Events
American Express at All-Star Weekend: Chandelier Hoops and ‘Exploded’ Floorboards
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on […]
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B-to-C Events
Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship
For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated […]




