Tag: 3D printing

True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of […]

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound […]

The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not overrun with the lounges and lodges so prevalent at its West Coast counterpart, the Sundance Film Festival. The demographic Tribeca Film Festival attracts is often based locally and full of Big Apple pride. For brands like Bulleit Bourbon and Stella […]

Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can engage with the ‘creative class’ When marketing to the creative class is a primary campaign objective, building experiential activations at film festivals is a worthy path to engagement. And for bourbon brand Bulleit in particular, which concentrates on penetrating local […]

Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed […]