Technology

Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]

It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show, […]

As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.

Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.

Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with the addition of three high-tech Dive Trainer stations to its famous U-505 submarine exhibit, the museum is making waves like never before. Even before the interactive stations were added over the fall, the exhibit drew massive crowds. Its centerpiece, a […]