Technology
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B-to-C EventsBrands send consumers away for big loyalty
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences
MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and getting a shot at an international travel experience that’s big on adventure and rich with brand engagement.
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SamplingEdu-Sampling Deepens Experiences with Smart Brands
Sampling grows up as marketers hand out much-needed education with their product
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B-to-C EventsBrands Tackle Huge Goals on Social Media
How three brands used simple social media tools to tackle big-time marketing objectives
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B-to-C EventsABC Family Drives Tune In
On Dec. 7 New York City’s Bryant Park looked as if Santa’s elves had invaded it. In actuality ABC Family set a new Guinness World Record for the most Santa elves (607 consumers in elf costumes) gathered in one place. The stunt was created to drive tune in for the network’s original movie “Santa Baby 2 Christmas Maybe” and 25 Days of Christmas programming.