Gallery

In a refreshing example of how museums have evolved from “see and listen” experiences to ones that are highly immersive, the Museum of Ice Cream this summer left consumers in the New York Metropolitan area salivating. Dubbed a hotter ticket than Broadway’s “Hamilton,” the sold-out experience ($18 per ticket) on Gansevoort Street in the Meatpacking […]

2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s group editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.

Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a […]

Gone are the days of packing attendees into static ballrooms. In this episode of EM All Access, sponsored by GES, Event Marketer magazine group editor Jessica Heasley speaks with GES vice president Jeff Youngs about the evolution of the general session, how the format is changing and what’s next.

The line between b-to-b and b-to-c is dissolving as marketers use the best of each to influence the other. In this episode of EM All Access, sponsored by GES, group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.