Gallery
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B-to-C Events
Irvine Marriott Unveils a Redesign with a Multisensory Event Series
To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]
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B-to-C Events
Auto Shows: Six Lessons on Design, Engagement, Technology and Storytelling
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with […]
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B-to-C Events
American Airlines Offers Sneak Peek at New Dining Service with Progressive Culinary Event
American Airlines this summer will introduce a new Flagship First Dining experience at JFK’s Terminal 8 that will feature regionally-inspired and locally-sourced food and wine for its premium and elite customers traveling on qualifying itineraries. To give media and influencers a sneak preview of the new sit-down dining service—a first of its kind among U.S. […]
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B-to-C Events
Thomas’ Butters Up Consumers With a Rolling Toaster Tour
Thomas’ Breakfast Like No Other tour made a toast to the most important meal of the day with an 18-city tour aimed at driving trial and awareness of the bread brand’s array of bagels and English muffins.
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B-to-B Events
Six Steal-Worthy Ideas From the C2 Montréal Conference
C2 Montréal, an immersive three-day event that merges commerce and creativity to “challenge the future of business,” is not your typical conference. For one, it’s held in a sprawling art gallery and expo hall that offers provocative works of art in every corner—a far cry from dreary convention centers. But more than just eye candy, […]




