Gallery
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B-to-C EventsIn The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio. […]
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B-to-C EventsHow Consumers Learned About Self-Care at LetsGetChecked’s Pop-up ‘Longevity Lab’
Getting tested for various diseases and health conditions isn’t exactly a pleasurable experience, especially considering the vast amount of your time is typically spent on booking a doctor’s appointment and waiting for results. That notion was the impetus behind LetsGetChecked, a medical technology startup that provides at-home health testing and quick access to lab results. […]
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B-to-C Eventsadidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018
Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed the game at this year’s ComplexCon, held Nov. 3-4 in Long Beach, CA. Armed with an augmented reality shopping experience featuring an autonomous checkout process, the brand aimed […]
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Editor's PicksThe Event Marketer’s Guide to Engaging Superfans
The superfan demographic is a force to be reckoned with, but to tap into its power, brands need a genuine understanding of how the subculture operates.
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B-to-C EventsFans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’
Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout the benefits of its UA ColdGear apparel, Under Armour did something extreme, too. Enter: the world’s first Ice Gym, an immersive fitness environment where consumers could test the technology behind UA ColdGear through curated cold-weather workouts activated inside an “igloo.” […]