Gallery

What began as a man with “a bar and a dream” has evolved into an annual, nationwide event series celebrating the legacy of LGBTQ bartenders and gay bars as safe spaces and social centers for the LGBTQ community. Indeed, the Stoli Key West Cocktail Classic bartending competition was dreamed up by Stoli’s national LGBT ambassador, […]

Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed […]

We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions, […]

C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that […]

As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic […]