June 26, 2025
CAMPAIGN: Michelob ULTRA CONMEBOL Copa America Fan Experience CLIENT: Michelob ULTRA AGENCY: Sparks Michelob ULTRA Copa América IT List Case Study Michelob ULTRA served as the Official Beer Sponsor of CONMEBOL Copa América 2024, leveraging the tournament’s multicultural appeal to build authentic connections with diverse communities. The brand aimed to align itself with the spirit...
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