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June 26, 2025

2025 It List: Inside AKJOHNSTON GROUP

How “Story-Driven” Became AKJOHNSTON’s Wheelhouse—and Why It Works Too often, it’s hard for you to really understand how one It List agency is different from the other and who is really good at what. We get it. In a sea of agencies vying for your business, agency leaders are often tasked with standing apart from...

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June 26, 2025

2025 It List: Sparks Case Study

CAMPAIGN: Michelob ULTRA CONMEBOL Copa America Fan Experience CLIENT: Michelob ULTRA AGENCY: Sparks Michelob ULTRA Copa América IT List Case Study Michelob ULTRA served as the Official Beer Sponsor of CONMEBOL Copa América 2024, leveraging the tournament’s multicultural appeal to build authentic connections with diverse communities. The brand aimed to align itself with the spirit...

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June 26, 2025

2025 It List: 2Heads Case Study

CAMPAIGN: SEGA Launch of Metaphor ReFantazio CLIENT: SEGA OF AMERICA AGENCY: 2Heads SEGA & 2HEADS CRAFT AN UNFORGETTABLE FAN EXPERIENCE IN LA SEGA and ATLUS challenged us to promote their latest content ‘Metaphor: ReFantazio’ in a way that would stop 30,000 Anime Expo guests in their tracks and convert them into passionate advocates ahead of...

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