B-to-C Events

Event Minutes — EM’s stopwatch tracks the action

SONS OF ANARCHY
Brand: FX Network Agency: Hadley Media

This year’s hottest consumer event interactive turns giveaways into works of art

AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).

Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences

MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and getting a shot at an international travel experience that’s big on adventure and rich with brand engagement.

There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements

WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard look at their bottom lines and hastily bailed on their old legacy sponsorships in favor of more provable investments. What they may not have known is that now more than ever there are ways to leverage a property’s assets to secure the kind of metrics that prove how lucrative a smart sponsorship can be.

Sampling grows up as marketers hand out much-needed education with their product