B-to-C Events

  • B-to-C Events

    Where Are They Now: Julie Alonso

    October 2006

    Gap

    Back then: Julie Alonso senior director-buzz marketing and p.r. was leading a big push into live marketing at Gap including a mix of music programs influencer events and p.r. She enlisted brand ambassadors in key markets and staged events at Gap stores to pump up the brand’s volume. The nation’s largest specialty apparel retailer however has its share of woes including a two-year sales slump and several seasons of fashion misses.  

  • B-to-C Events

    Where Are They Now: Jim Farley

    May 2006

    Toyota

  • B-to-C Events

    Where Are They Now: Elaina Mango

    June/July 2006

    Verizon

  • B-to-C Events

    Where Are They Now: Deborah Wahl Meyer

    November/December 2006

    Lexus

    Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.

  • B-to-C Events

    Where Are They Now: Diana Klug

    February 2007

    Boeing

    Back then: Director of marketing Diana Klug was proudly showing off
    Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of messaging and content can be updated as needed.