B-to-C Events

THE ECONOMY MAY BE IN THE CRAPPER but many brands have learned that by being nice they can actually come out smelling pretty darn good. Whether that entails a free breakfast or a cab ride free resume printing or a PC tune-up marketers are betting that a little kindness can go a long way with cash-strapped consumers.

CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.

Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living […]

FUN. ESCAPISM. PLAY. These are just a few of the consumer engagement strategies driving several event-based contests that have launched this year. And fun they are whether the point is to find the funniest student on campus which is TWIX’s latest quest. Or to give kids a red-carpet experience at LEGOLAND Discovery Center. Or to lure consumers into a giant ball pit for a shot at winning a free Royal Caribbean cruise. Each of the programs leverage an experience that brings the contest to life for the consumer and makes it relevant for the brand.

TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic and generate publicity some brands are cutting off consumers’ hair and etching brand messages directly onto their clean-shaven heads.