B-to-C Events

November/December 2006

Lexus

Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.

February 2007

Boeing

Back then: Director of marketing Diana Klug was proudly showing off
Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of messaging and content can be updated as needed.

March 2007

Plantronics

Back then: Chuck Yort vp/general manager was connecting with Plantronics’ channel partners via the Sound Coach the company’s first mobile marketing vehicle which was about to stage 165 event days by the end of this year. The 44-foot Cargo Mate trailer outfitted with six computer workstations and all the necessary peripherals was designed to raise awareness of the brand and reach the people selling its headsets.

May 2007

Anheuser-Busch

In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program.
 
Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that will engage NFL players—with employees and customers—in volunteer activities. “We are always looking for opportunities to integrate our sports assets with other areas of the company ” Adams said.