B-to-C Events

25 tips for keeping your top event staffers happy and motivated

It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is it the caffeine kicking in? The promise of a paycheck? The free branded polo?

Ten technologies you want to know about right now

If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the most innovative web applications to handheld devices and the latest and greatest projection applications it all means more of your messages can get to your customers quicker easier and in way cooler ways.

EM Follows Up On Five Years Of Cover Stories

Dean Acheson may have said it best. “Always remember that the future comes one day at a time.”

In the event business the future comes one engagement at a time. As the industry continues to speed up gone are the days when live marketing was looked at as the add-on. Gone are the days when the event was the tactical extension of a branding program. Gone are the days when face-to-face marketing was but a mere silo of brand management.

October/November 2002

Chrysler

Back then: In his role as chief mechanic of DaimlerChrysler’s global event portfolio Don Schmid director-global event marketing was our very first cover boy. Schmid revved up 1 500 events half of which supported the street-smart Dodge brand the other half split between Jeep and Chrysler. Programs included the X Games sponsorship the Detroit Auto Show and Camp Jeep with Chrysler poised for a major push.

February/March 2003

Visa

Back then: Cover stud Michael Lynch senior vp-sponsorships and events was heading up Visa USA’s “secret regime” in the battle for consumer share of wallet. Lynch’s chief weapon sponsorships at the time included the Olympics which runs through 2012 the Super Bowl Halftime Show horse racing’s Triple Crown NASCAR and new in 2003 a deal as the official card of Disney’s theme parks cruise lines retail stores and video releases. Sounds magical.