B-to-C Events

Name: Nicole Terry
Title: Brand Manager Pup-Peroni Jerky Treats and Canine Carryouts dog snacks
Company: Del Monte
Previous gig: Marketing and product management at Little Tikes a division of Newell Rubbermaid
Unofficial taste testers: Atticus 12 a golden retriever/Irish setter/lab mix and Gonzo 5 a Belgian sheepdog/lab mix

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below.

Technology: 2-D Barcoding
People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order to download detailed information that was loaded into the code.

Held at the Experiential Marketing Summit EM’s executive roundtable
put top-level event marketers together in a room for a no-holds-barred
discussion of the state of the industry. As a follow-up to
Collaborative Efforts our October 2007 roundtable
coverage participants here discuss the most challenging issues they
face in the event space and how their jobs have changed in the last
three years.

Virgin Mobile goes green at its annual summer proprietary music

GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term deals

With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is no.