B-to-C Events

As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.

To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick Quattro built on-site presence with a branded skate park (smaller than what the pros use but still legit for fans) at the Home Depot Center one of the Games’ two venues. Attendees were invited to show their stuff and enter a contest dubbed the Schick Quattro East vs. West Xperiment.

Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.

Cintron Beverage Group is putting a fleet of tricked out Chevy HHR Panel vans on the road to raise brand awareness of its year-old line of energy drinks. The black and silver vehicles feature customized visors and running boards as well as the Cintron logo and its slogan—An energy drink that tastes great!—in large graphics. The vehicles were customized by CRC Studios a Detroit auto customizer.

“We’re hopeful that these vehicles will be seen as unique and that a lot of buzz will come with them ” Wes Wyatt ceo of Cintron told Buzz.

As part of its US Open sponsorship Lexus created a three-day virtual tennis tournament at New York City’s Rockefeller Center. Playing tennis on Nintendo’s Wii console participants vie to win the grand prize—a one-year lease on a Lexus IS F and tickets to the US Open finals.