B-to-C Events

Dove Chocolate partnered with women's internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City's Chelsea Market, offered busy women a feminine, relaxing, friendly and sophisticated environment that served as an oasis from the stresses and challenges of city life.

Even though it's new razor, the Fusion ProGlide, won't be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the "ProGlide Challenge" where men pitted their five o'clock shadows against the new razor's five blades and vibrating handle, with the assistance of several of Gillette's soothing lotions and creams.

Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the "impromptu" event with their handhelds and cell phones. The gamble worked, resulting in 2.4 billion media impressions.

Terminix and kid's museums seem like an odd combination at first. But upon closer inspection (pun intended), they’re a perfect pair. Most kids are fascinated by bugs. And, where there are children, there are family decision-makers. On the heels of a successful museum tour started in 2008, Terminix has hit the road again this year with the help of a new technology.

Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The gamble worked, resulting in 2.4 billion media impressions.