B-to-C Events

Hyundai this fall is once again activating its Re:Mix Lab program, a series of one- to four-day events that feature customized versions of the automaker’s cars, live music, keynote speakers and an artifact retrospective called “Exhibits in Collaboration.”

To promote the new season of tattoo artist competition show “Ink Masters,” Spike TV is giving Brooklyn Nets basketball fans free team tattoos at five home games this fall at the new Barclays Center arena. The campaign kicked off on Oct. 6 at the Jay-Z concert at the new arena, and will activate at five more Nets games throughout November.

Following on the success of last year’s Tastings and Tapas Tour, Freixenet in September launched a smaller, more eye-catching MINI Mobile tour that within its first five weeks has increased the sparkling wine brand’s fan base by 55 percent. The three-month integrated digital and event-driven campaign, which rolled out in Boston, consists of in-person and online experiences, weekly social media giveaways and a national sweepstakes to win a two-year lease of a new MINI Cooper.

Electronic Arts on Sept. 22 kicked off its fourth annual FIFA mobile tour, this year with the addition of a second gaming title, a third mobile vehicle and an extended tour schedule. The EA Soccer & Speed Tour features the newest version of its soccer game, FIFA 13, and Need for Speed Most Wanted, a driving game with social components that enable players to compete against their friends.

Organic Valley’s American Cheese Revolution Tour, a mobile sampling tour to promote its new American Cheese Singles, is traveling to retailers, family-friendly events and community venues in major markets to promote its unprocessed, 100 percent organic cheese slices. Through a partnership with Healthy Child Healthy World, the six-week tour, which launched in August, also educates consumers on “real” versus processed food choices.