B-to-C Events
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B-to-C EventsThe Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.
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Trend of the WeekExperiential Marketing Trend of the Week: Scream Machines
Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]
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B-to-C EventsThe Brief: Flavor Factories and Bar Tenders
This week’s hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Uber’s Lost and Found.
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B-to-C EventsWinners Unveiled: The 2025 Ex Awards
The editors of Event Marketer announce the winners of the 23rd annual Ex Awards, the experiential marketing industry's most prestigious recognition program.
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B-to-C EventsSix Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four
Sunday’s NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers, making it the third most-watched women’s Division I title game on ESPN platforms. In the days leading up to UConn’s 12th national championship win, tens of thousands […]