B-to-C Events

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 Theft-deterrent

Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the […]

Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, purpose, pride and (cross) promotion, “Four things that can make a distinction between […]

Event Guidance technology to provide near-real time monitoring of consumer engagement – from dwell times to return visits and more – at four major auto shows in 2016, beginning with the North American International Auto Show in Detroit.

Attendee needs are parallel to Maslow's Heirarchy of Needs