B-to-C Events

Experience Kissimmee, the tourism arm of the Florida tourist destination, treated consumers in Chicago’s Millennium Park to a zip line experience Feb. 12-15, inviting consumers to “escape the cold” weather for sunny Florida with a ride down the line. And as luck would have it, it snowed in Chicago that weekend, adding a “flurry” of […]

FreemanXP is a leading worldwide agency who designs interactive and immersive experiences that inspire people to take action. Craftsmen Industries partnered with FreemanXP to bring a design and concept to life with the Samsung HVAC roadshow. 

The House of Blues is a music venue with locations all over the US.

The Air Force Recruiting Service (AFRS) launched an innovative nationwide experiential tour for 2015, “Air Force Performance Lab.” The mobile unit features a futuristic experience highlighting pertinent career fields aimed at tech-minded youth with a heightened interest in Science, Technology, Engineering and Math (STEM). The tour and campaign elements were developed and created by the Air Force’s advertising agency of record GSD&M, in collaboration with vendor partners Next Marketing, FISH Technologies, Craftsmen Industries and Reel FX. 

Street team marketing can be very hit or miss. In fact, an unsuccessful or lackluster street team can damage the reputation of your. Fear not though! For when done properly, a street marketing experience can strike gold with a consumer in a way that other forms of marketing are unable to do.