B-to-C Events
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B-to-C EventsHow Southwest is Connecting with Business-Minded Millennials
Southwest Airlines at Music + Ideas Festival 2016 Southwest Airlines in April helped student entrepreneurs take their business concepts “from the dorm room to the boardroom” with its title sponsorship of the Music + Ideas Festival 2016 spring tour. Aligning itself with festival creator RECESS, which launched the event in 2013, the brand aimed to showcase […]
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B-to-C Events2016 It List: The Top 100 Event Agencies
As our editorial board reviewed submissions for our 14th annual It List, we noticed many of the event industry’s top agencies celebrating major milestones.
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B-to-C EventsAmex Goes IMAX for First-Ever Live-Streamed Sporting Event
With more than 150 consecutive sold out games and a season ticket holder waitlist of more than 20,000 fans, the Golden State Warriors aren’t exactly accessible. To help bring cardmembers closer to the NBA team, American Express on April 7 produced the first-ever live stream of a sporting event in the U.S. Showcasing the Warriors’ […]
